Anthony Bourdain once said that the problem with being a chef is that you ruin restaurants. You know too much. You've been behind too many doors. You know that the bread they're charging $18 for was frozen this morning. You know the "house-made" sauce came out of a bag. You know the chef whose name is on the menu hasn't touched a pan in this kitchen in four years. You know what real stock smells like at 6am, what it costs to source the right fish, what it actually takes to make something that...
22 days ago • 10 min read
If you’re feeling brave—or just tired of lying to yourself—I dare you to face an inconvenient little truth right now. Pick up your phone. Yes, that glowing oracle you keep in your pocket like a digital rosary. Open the Screen Time app and look at your weekly average. Let the number hit you in the chest before you start rationalizing it. Then do a real gut check. Not the polite kind. The kind where you actually tell the truth: How much of that time was you deliberately using this device with a...
4 months ago • 20 min read
I'm taking a sabbath this weekend after a very hectic couple of weeks of moving to a new city in the middle of a new program launch, amongst about a dozen other wild personal life things I've been juggling. This week's newsletter is an edit of an oldie called You Can't Be Anything You Want to Be. (Spoiler alert: you can be more wholly who you actually, inherently are). What is your visceral, emotional reaction to the following idea: “You can be anything you want to be if you set your mind to...
5 months ago • 6 min read
This Thursday, I'm going to be moving to a new city. This will be the fourth city that I've moved to in 2025, and I'm experiencing a bit of an ego death around it. When I moved to Kelowna, British Columbia this past April, it was with the intentions of laying roots and establishing a community that I could raise my future children with. I'd just survived, and was rebuilding from my own 'dark night of the soul' where everything from my business, my relationship, my home, and anything else I'd...
5 months ago • 11 min read
A book that changed my life, and the lives of countless artists, entrepreneurs, and aspirants pursuing a higher calling is The War of Art by Steven Pressfield. I read it at least once per quarter. In my view, its impact can be attributed to the boldness it has to define the enemy. In that book, Pressfield's definition of the enemy is capital-R Resistance - the intangible, invisible universal force which acts against the creative impulse of the artist’s soul. It relentlessly and ruthlessly...
5 months ago • 12 min read
The basic idea is this: Our brains aren't optimized for growth, change, and optimization. They're geared towards the very specific, important tasks of keeping ourselves alive, and doing that while expending as little energy as possible. This is an evolutionary/designed feature, not a bug, that allowed for the survival of our species across a history whose majority included conditions of scarcity that were rather hard to stay alive in. It's also why, despite now living in an age of abundance...
5 months ago • 5 min read
Tomorrow, I'll be driving for 8 hours and 20 minutes from Kalispell, Montana, back to my home in Kelowna, British Columbia. I've been out of town for exactly 3 weeks, stopping first at my business partner Matthew's hometown of Rossland, BC to visit his parents, and play with chainsaws and axes as we cleared trees, cleaned up the land, cut logs, and collected firewood for their next two cold Canadian winters. After that, I zipped over to see my friend Lyssa in Montana, who's an entrepreneur as...
6 months ago • 8 min read
Transparency:I'm inordinately sick with a man cold and my capacity to stay awake, let alone articulate the jumble of thoughts that I have for a new newsletter this week is at an all time minimum. The following is an updated edit from an article I wrote last year about the power of decision that I revisited and really enjoyed. I think you might as well. "Winners Focus, Losers Spray" The etymology of the word decision comes from the Latin word dēcīdere, which means "to cut off”. It’s as much...
6 months ago • 7 min read
There's only one thing you can predict Matthew and I started our coaching business, (QX, which helps coaches build online businesses that leverage community and make $12-25k/mo or more) exactly 178 days ago. In that time, we built out 2 Skool communities with a combined 11 courses and over 12 hours of video content. We've collected $102,808.88 after transaction fees (not counting side gigs), hired two new core team members (one of which was a client who made $18,000 in his own first ever...
6 months ago • 14 min read
